WNYUZ
No Result
View All Result
  • Home
  • Politics
  • Opinion
  • Business
  • World
  • Health
  • Entertainment
  • Tech
  • Home
  • Politics
  • Opinion
  • Business
  • World
  • Health
  • Entertainment
  • Tech
No Result
View All Result
WNYUZ
No Result
View All Result
Home News

WhatsApp to start showing ads to users in parts of the messaging app

June 17, 2025
in News
Yahoo tech home
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter

WhatsApp said Monday that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Advertisements will be shown only in the app’s Updates tab, which is used by as many as 1.5 billion people each day. However, they won’t appear where personal chats are located, developers said.

“The personal messaging experience on WhatsApp isn’t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.

It’s a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009.

Facebook purchased WhatsApp in 2014 and the pair left a few years later. Parent company Meta Platforms Inc. has long been trying to generate revenue from WhatsApp.

WhatsApp said ads will be targeted to users based on information like their age, the country or city where they’re located, the language they’re using, the channels they’re following in the app, and how they’re interacting with the ads they see.

WhatsApp said it won’t use personal messages, calls and groups that a user is a member of to target ads to the user.

It’s one of three advertising features that WhatsApp unveiled on Monday as it tries to monetize the app’s user base. Channels will also be able to charge users a monthly fee for subscriptions so they can get exclusive updates. And business owners will be able to pay to promote their channel’s visibility to new users.

Most of Meta’s revenue comes from ads. In 2025, the Menlo Park, California-based company’s revenue totaled $164.5 billion and $160.6 billion of it came from advertising.

The post WhatsApp to start showing ads to users in parts of the messaging app appeared first on Associated Press.

Tags: Associated Pressmessaging servicepersonal chatspersonal messagesrevenue streamtarget adsWhatsAppYahooYahoo Tech
Share196Tweet123Share
Yahoo news home
News

How Pakistan shot down India’s cutting-edge fighter using Chinese gear

August 3, 2025

By Saeed Shah and Shivam PatelISLAMABAD/NEW DELHI, August 2 (Reuters) -Just after midnight on May 7, the screen in the ...

Read more
News

Unhealthy air quality from Canadian wildfires plagues Midwest and Northeast

August 3, 2025
News

Senate confirms Jeanine Pirro as U.S. Attorney for the District of Columbia

August 3, 2025
News

Smithsonian to restore Trump to impeachment exhibit ‘in the coming weeks’

August 3, 2025
News

As manhunt intensifies for suspect, officials ID 4 victims in Montana bar shooting

August 3, 2025
Yahoo entertainment home

Popular 1980s actor Loni Anderson of the hit TV series ‘WKRP in Cincinnati’ has died

August 3, 2025
Yahoo news home

Texas Democrats leave the state to block vote on redrawn House map backed by Trump

August 3, 2025
Yahoo news home

The Post exposed this farmer’s struggle. Then the USDA called.

August 3, 2025

© 2025 WNyuz.com

No Result
View All Result
  • Home
  • Politics
  • Opinion
  • Business
  • World
  • Health
  • Entertainment
  • Tech

© 2025 WNyuz.com