Starbucks chases Gen Z nostalgia, betting $1 billion on plan to bring back the ‘third place’
Starbucks is betting big on nostalgia. On Thursday, the coffee giant unveiled a $1 billion restructuring plan that will shutter ...
Tag: Starbucks
Starbucks CEO says the coffee chain won’t lose its cash-strapped consumers because it’s on its way to being a ‘world-class customer service’ company
As inflation continues to simmer and economic uncertainty rattles consumers, Starbucks CEO Brian Niccol says he has the solution to ...
Starbucks is pioneering the ‘coffeehouse of the future’ with comfy chairs and couches as its CEO pushes to reimagines stores
Starbucks is introducing premium features, including comfortable couches, warm lighting, and revamped wall art in redesigned stores starting in New ...
Starbucks shakes up pricing for extra syrups, sauces under new CEO
Starbucks is revamping its drink modification pricing, the latest in a series of changes under new CEO Brian Niccol.As of ...
