Netflix Closes Upfront Sales, Citing Gains In Line With Its Expectations
Netflix said it has wrapped up its upfront ad negotiations, posting a 150% increase in sales commitments over 2023, in ...
Netflix said it has wrapped up its upfront ad negotiations, posting a 150% increase in sales commitments over 2023, in ...
Sports, broadcast TV and digital paced Paramount Global‘s overall performance in the upfront ad market, Co-CEO Chris McCarthy said during ...
Following fierce backlash in recent days, Google has decided to remove an ad promoting its Gemini artificial intelligence tool from ...
TelevisaUnivision CEO Wade Davis says advertisers “feel like they have more options” due to the influx of ad-supported streaming outlets ...
Netflix‘s 18-month-old advertising subscription tier could well see its price ($7 a month in the U.S.) rise in the not-too-distant ...
Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it ...
EXCLUSIVE: After corporate maneuvers, a global pandemic and labor unrest, the wheels of streaming commerce are finally starting to turn ...
Many of those shuttling around New York City this week for the upfronts, on the heels of the NewFronts two ...
Reboots, as the past few years have shown, are beloved by the TV business. This week’s makeover centers on the ...
Paramount Advertising President John Halley was preparing to preside over an upfront pitch to Publicis, one of the four major ...
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