WNYUZ
No Result
View All Result
  • Home
  • Politics
  • Opinion
  • Business
  • World
  • Health
  • Entertainment
  • Tech
  • Home
  • Politics
  • Opinion
  • Business
  • World
  • Health
  • Entertainment
  • Tech
No Result
View All Result
WNYUZ
No Result
View All Result
Home News

Starbucks is pioneering the ‘coffeehouse of the future’ with comfy chairs and couches as its CEO pushes to reimagines stores

July 7, 2025
in News
Starbucks is pioneering the ‘coffeehouse of the future’ with comfy chairs and couches as its CEO pushes to reimagines stores
491
SHARES
1.4k
VIEWS
Share on FacebookShare on Twitter
  • Starbucks is introducing premium features, including comfortable couches, warm lighting, and revamped wall art in redesigned stores starting in New York and Southern California. The changes align with CEO Brian Niccol’s “Back to Starbucks” plan, which aims to get customers to stick around locations longer, including by adding ceramic mugs for some in-house orders and bringing back the condiment bar in U.S. locations.

CEO Brian Niccol has pushed for Starbucks to be more inviting to customers, and now some of its locations are seeing major changes aligned with his vision.

Starting in New York and Southern California, Starbucks is enhancing its stores with premium features aimed at cultivating a “coffeehouse vibe,” as part of Niccol’s Back to Starbucks plan. Among the changes, Starbucks is adding cozier seating, warmer lighting, and locally inspired art to try to give each redesigned location more of a unique feel.

At a Bridgehampton, NY, location that is among the first to be remodeled, cozy chairs and couches, accentuated by dark, Starbucks-themed green walls and hardwood floors give the location a distinct look. A redesigned store in East Hampton, NY also stands out for its wall art paying homage to the town’s seaside location and nautical roots.

The redesigned Starbucks locations are part of Niccol’s plan to make Starbucks a place where customers want to spend time. Apart from the redesigns, some of the changes include offering ceramic mugs for some in-house orders, as well as bringing back the condiment bar for customers to add their own milk and sugar to drinks. The company is also instructing its baristas to warmly acknowledge customers, to help them feel welcome.

Starbucks has also made big strategic changes to improve efficiency, including cutting down on its extensive food and drink menu and doing away with some options for drink customizations. A new order sequencing algorithm piloted during the first quarter has also helped the company reduce wait times, with three-quarter of orders at test locations arriving in under four minutes at peak.

The big changes Niccol has spearheaded have drawn praise from Starbucks founder Howard Schultz, who said he “did a cartwheel” after hearing about the CEO’s Back to Starbucks plan.

Still, the changes have yet to yield much in terms of financials, with the company reporting $8.8 billion for the second quarter, just below analyst expectations. Niccol said in an April note, however, that he was confident in his turnaround plan.

“We have a lot of work ahead, but we are on the right track and moving quickly,” Niccol said.

This story was originally featured on Fortune.com

The post Starbucks is pioneering the ‘coffeehouse of the future’ with comfy chairs and couches as its CEO pushes to reimagines stores appeared first on Fortune.

Tags: Brian Niccolcomfortable couchesFortuneStarbucksYahooYahoo Finance
Share196Tweet123Share
OPEC+ set for another oil hike as Saudi and Russia debate size, sources say
News

OPEC+ set for another oil hike as Saudi and Russia debate size, sources say

October 3, 2025

By Ahmad Ghaddar and Olesya Astakhova LONDON/MOSCOW (Reuters) -Eight OPEC+ countries are likely to further raise oil output on Sunday ...

Read more
News

Ford CEO says his Gen Z son worked as a mechanic and wondered if the 4-year degree was still worth it

October 3, 2025
News

UnitedHealth to exit Medicare Advantage plans in 109 US counties

October 3, 2025
News

Microsoft names CEO to run commercial business, Nadella to focus on tech

October 3, 2025
News

BOJ’s Ueda warns of global uncertainty, keep markets guessing on next hike

October 3, 2025
Lyft CEO says Bill Gates told him leaving Microsoft for Amazon when it was still a startup was ‘the stupidest decision I’ve ever heard anyone made’

Lyft CEO says Bill Gates told him leaving Microsoft for Amazon when it was still a startup was ‘the stupidest decision I’ve ever heard anyone made’

October 2, 2025
Gold slips from record peak after Fed Logan’s comments

Gold slips from record peak after Fed Logan’s comments

October 2, 2025
White House Floats New Rules For Colleges to Get Funding Edge

White House Floats New Rules For Colleges to Get Funding Edge

October 2, 2025

© 2025 WNyuz.com

No Result
View All Result
  • Home
  • Politics
  • Opinion
  • Business
  • World
  • Health
  • Entertainment
  • Tech

© 2025 WNyuz.com