Starbucks is revamping its drink modification pricing, the latest in a series of changes under new CEO Brian Niccol.
As of June 24, the coffeehouse chain is charging 80 cents for any additional combination of syrup or sauce to an unflavored beverage. Adding or substituting sauces or syrups to a preflavored beverage, such as adding vanilla syrup to a mocha, or adding classic syrup to any beverage will be free of charge. Previously, prices varied across sauce and syrup flavors and drinks.
Starbucks is also charging 80 cents per additional chai concentrate, 50 cents per scoop of dried fruit and $1 for an extra scoop of matcha powder in non-matcha drinks. In matcha beverages, extra scoops will match size pricing; for instance, an additional scoop in a grande matcha latte will charge up to the price of a venti.
The changes, first reported by Bloomberg, are meant to add customer value and ensure consistency, according to Starbucks spokesperson Lori Torgerson.
Starbucks menu upgrade: Starbucks menu upgrade: Protein cold foam, new croissants undergo testing
To make additional charges easier to track, the company is also testing a new feature in its app that shows updated pricing as customers modify their orders, rather than revealing the final price at checkout.
Niccol has worked to turn around a recent sales slump since joining Starbucks in September 2024. The former Chipotle CEO’s “Back to Starbucks” strategy has also pushed for a simplified, revamped menu and more comfortable stores.
This article originally appeared on USA TODAY: Starbucks updates pricing for extra syrups, sauces
The post Starbucks shakes up pricing for extra syrups, sauces under new CEO appeared first on USA TODAY.
