Following the success of its previous investments, casual game publisher SayGames plans to offer a further $30 million to studios around the world. The company plans to focus its funding efforts on hybrid-casual mobile games and says it’s open to finding cultivating new long-term partnerships with studios whose games fall under that umbrella.
SayGames previously invested $10 million in five studios, including Redux Games. The latter’s hybrid-casual game My Perfect Hotel has now surpassed $100 million in revenue, according to the studio. SayGames’ contribution, aside from the monetary investment, is in-house software and expert support, marketing and publishing help as well as analytics to maximize a game’s reach.
“Hybrid-casual” games are defined by AppLovin as having “the simplicity of hyper-casual gameplay with more sophisticated progression mechanics.” SayGames has told GamesBeat previously that these games face challenges adapting to the speed of the mobile gaming market, as well as user acquisition in the face of new privacy restrictions. The company’s mandate is to help such games achieve success despite those obstacles.
Yegor Vaikhanski, SayGames CEO, said in a statement, “Our vision is to create an ecosystem where studios can thrive and push the boundaries of hybrid-casual gaming. We see this investment program as an invitation to studios with bold ideas. Our goal is not only to provide resources but to share our knowledge, insights, and tools so that our partners can achieve their full potential.”
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