The day before the election, Elon Musk was promoting his support of former President Donald J. Trump on X.
Mr. Musk, who owns the social media platform, encouraged Americans to “vote for an exciting future” with Mr. Trump, and he reposted messages from campaign surrogates including Donald Trump Jr. Mr. Musk also shared attacks against Vice President Kamala Harris, posting that the economy would suffer under her “puppet regime.”
“Let’s go, America!!” Mr. Musk wrote alongside American flag emojis, reposting a video from Robert F. Kennedy Jr. urging people to vote for Mr. Trump.
Mr. Musk has turned X into his personal political megaphone in recent months, using the platform to endorse and campaign for Mr. Trump and sometimes posting more than 100 times a day. By Monday afternoon, Mr. Musk had already shared more than 50 political posts on X.
Mr. Musk said on Monday that he would hold a “town hall” on X that evening to discuss the election, using the company’s live audio chat feature.
With over 202 million followers, Mr. Musk’s account is X’s most-followed, by a margin of more than 71 million, and his posts are some of the most broadly shared and viewed. Engagement with his posts — including likes and reposts — has doubled over the past year, according to X’s metrics.
Mr. Musk has used that influence to declare the election an existential crisis. He has claimed that, if Ms. Harris wins, democracy — and elections — will end. He has accused Democratic forces of importing voters en masse to sway the election, a baseless theory that has become a rallying cry for the Stop the Steal movement.
Since July, Mr. Musk has thrown his support behind the Trump campaign, donating almost $120 million and appearing onstage at rallies for the former president. In recent weeks, the billionaire has also given $1 million each day “randomly” to registered voters who reside in swing states — a move that Philadelphia’s district attorney has sued to stop, saying it is an illegal lottery designed to influence voters.
The post Elon Musk Steps Up Pro-Trump Posts on X appeared first on New York Times.
