The Democratic National Committee is turning to an age-old advertising medium — regional hard copy newspapers — in a final push to define former President Donald J. Trump before Election Day.
In 25 local newspapers in the seven battleground states, the D.N.C. has taken out a full-page ad calling the former president “unhinged, unstable, unchecked” and “unfit to lead,” with a reproduction of the infamous mug shot of Mr. Trump from his indictment on election racketeering charges in Georgia.
The ads, which cost in the low six-figures, are not running in major swing state newspapers like the Philadelphia Inquirer or Milwaukee Journal-Sentinel, but in smaller suburban newspapers like the Delco Times and Erie Times-News in Pennsylvania or the Macomb Daily and Northern Express in Michigan.
Appealing to voters who subscribe to or buy such mainstream newspapers, the D.N.C. argues, is part of the party’s approach to aggressively court the suburban vote, which has shifted significantly to Democrats in both previous presidential elections with Mr. Trump at the top of the ticket. Subscribers to these smaller, regional papers, the D.N.C. says, tend to be moderate voters whom it is targeting in the closing days.
“In the final week of the election, Democrats are not leaving any stone unturned, reminding voters in key battleground states that their vote means the difference between chaos and revenge with Donald Trump, or a New Way Forward with Vice President Harris,” said Jaime Harrison, the chair of the D.N.C.
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